Portfolio details
BHC Music
About BHC Music
BHC Music was designed to become the leading digital platform for Ghanaian and African creators. The goal was to build a powerful entertainment hub that goes beyond music streaming — bringing together audio, video, films, and family-friendly content within a single seamless experience.
Industry
Digital Entertainment & Media Streaming
Services
Design, Development and Deployment
Business Type
Media & Entertainment Platform
Build Your Product
Core Features & Innovation
Exclusive Content Experience
BHC Music delivers multiple content formats through one structured and scalable platform:
Audio
High-fidelity music streaming.
Like your favourite music song.
Premium podcast distribution.
Video
Watch exclusive music video.
Like and download the music.
Like your favourite video song
Offline Mode
Secure, encrypted downloads.
Optimized storage handling.
Listen and Watch your downloaded song in offline mode
“Try Before You Buy” Conversion Engine
To improve user trust and subscription conversion rates, a custom preview system was engineered:
- Audio Preview: 20-second high-quality snippets
- Video Preview: 30-second teaser trailers
The preview logic was carefully implemented to protect artist rights while giving users enough exposure to make informed purchasing decisions.
Engagement & Personalization
User retention and engagement were central to the platform’s design.
Follow Artists
Users receive real-time updates about new releases and exclusive drops.
Like & Share
Content can be instantly shared across social media.
Multilingual Support
9 languages were supported at launch.
Offline Downloads
Users can enjoy content without internet access.
Smart Monetization Strategy
BHC Music bridges local payment realities with global digital standards.
Payments we work
Local and Global Payments Integration
Hubtel API
Mobile Money
Cards Support
Apple Pay
Google Pay
Binance Payment
Technical Architecture
User retention and engagement were central to the platform’s design.
| Category | Technology / Implementation |
|---|---|
|
Architecture |
MVVM architecture ensuring modular, scalable, and maintainable |
|
Framework |
Flutter for unified cross-platform development (iOS & Android) with consistent UI/UX performance |
|
Streaming |
AWS S3 for secure media storage integrated with CloudFront CDN for high-speed, low-latency global streaming |
|
Payments |
Hubtel API integration, Native In-App Purchases (IAP), and Crypto payment gateway support |
|
Storage |
Encrypted offline download manager with secure local storage and DRM-protected media access |
Key Technical Challenges Solved
- Hybrid Payment Reconciliation
Managing traditional fiat transactions alongside cryptocurrency required building a reconciliation layer capable of handling payment verification, subscription validation, and volatility management.
- Content Rights Protection
The preview engine was carefully engineered to allow limited content exposure without enabling full content extraction or copyright violations.
- Offline Optimization
A custom download manager ensures:
High-quality playback.
Encrypted storage.
Optimized file compression.
Efficient device storage management.